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Brand Awareness

Build Brand Awareness

Boost your presence online to help raise awareness for your business. You can use Facebook to let more people discover what you do and think of your brand when it’s time to buy.

How to Build Brand Awareness
  • Engage your community.

  • Build deeper relationships.

  • Reach more people.

Get marketing guidance tailored to your goals.

Post Engagement

How It's Used

Post engagement indicates that your ads are relevant to your target audience, which helps your ads perform better. When people see ads that are relevant to them, they're more likely to interact with those ads. This metric lets you measure these interactions and compare them to engagement from other ads or campaigns.

How It's Calculated

Post engagement includes all actions that people take involving your ads while they're running. Post engagements can include actions such as reacting to, commenting on or sharing the ad, claiming an offer, viewing a photo or video, or clicking on a link.

List of Post Engagement Breakdown Metrics
  • Post Shares

  • Build Post Interactions

  • Post Reactions

  • 3-Seconds Video Plays

  • Post Saves

  • Photo Views

  • Post Comment

  • Link Clicks

  • Page Likes


Generate Leads

Take the work out of online lead generation.

Make it easier for people to inquire about your product or service and get more sales leads. Learn how you can use Facebook ads for lead generation to let interested customers introduce themselves.

  • Create a lead ad campaign.

  • Get to know your leads.

  • Refine and optimize your ads.


The Messages objective drives conversations to your business. You can use it to:

  • Generate Leads

  • Increase transactions

  • Reach and connect with people

  • Answer questions

  • Offer support

You can start messaging conversations with ads that click to message. We'll deliver these ads to people more likely to have a conversation with your business in Messenger, Instagram, and/or WhatsApp. This helps move customers from consideration to action.


For example, a customer might be interested in an ad for your business. When using an ad with the Messages objective, they can click on the ad to open a conversation directly with your business. You can use this opportunity to offer more information about your products or services. You can also reengage existing Messenger conversations using sponsored messages if you've already connected with them on Messenger.

Website Conversions

Get people to take action on your website.
Grow sales
Grow sales

Get people to complete transactions on your website.

Prompt an action
Prompt an action

Define the action that you want people to take – from visiting your site, to adding something to their basket.

Increase traffic
Increase traffic

Encourage people to visit a specific page or explore your whole website.

Make it a done deal

The Facebook Website Conversion objective helps you to grow business on your website. Whether you want page visits, sales or another action, website conversion ads encourage people to go to your website and do something.

To grow business in your mobile app, learn more about app engagement ads. To collect leads on Facebook, read about lead ads.

Install the Facebook pixel

Website conversion ads work with the Facebook pixel on your website, so you can reach site visitors who are most likely to take your desired action – and keep track of how many people convert.